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The Service Startup: Design Thinking Gets Lean
Tennyson Pinheiro
Storytelling For User Experience: Crafting Stories For Better Design
Whitney Quesenbery
The Management of Technological Innovation: Strategy and Practice
Mark Dodgson
Contemporary Strategy Analysis
Robert Morris Grant
La quinta disciplina
Peter M. Senge
The Dance of Change: The challenges to sustaining momentum in a learning organization
Peter M. Senge